Children’s Book Promotion Ideas
Of course, readers will see your cover before they ever open your book, so cover design is just as important as editing and layout (if not more so). Return to books similar to yours and think about how your cover might cater to readers’ expectations while still standing out https://self-publishinghelp.com/.
Some Amazon categories have tick boxes in the sidebar allowing readers to refine their search. For example, Romance categories have “Romantic Heroes” (“Alpha Males,” “BBW,” “Bikers,” “Cowboys,” etc.), and “Romantic Themes” (“Amnesia,” “Beaches,” “International,” etc.). The only way to get into those categories is to use the right Amazon keywords. If you place your book in a category that has tick box options, make a smart use of your keywords to ensure your book shows up when readers tick relevant boxes.
Not keen on using your own content for lead magnets? Try giveaways! For example, if you write horror and want to attract fellow horror enthusiasts, you could give away a Stephen King box set or a classic horror movie poster. Just add a line to your subscribe button/pop-up about how people have to subscribe to your mailing list to be eligible, and you’re all set.
Book Fair Promotion Ideas
Media outreach and publicity campaigns offer a systematic approach to gaining valuable media coverage. This traditional PR method involves crafting press releases, assembling media kits, conducting journalist outreach, and executing strategic publicity campaigns. The primary goal is to secure interviews, features, and reviews in various media outlets, including newspapers, magazines, radio, and television. This can significantly boost your book’s visibility and credibility.
You can find popular podcasts that feature novels. Search for podcasts that discuss and review books similar to the one you’ve written. Before you approach a podcaster about showcasing your book, listen to several of the prior episodes. If you believe a podcast will produce book sales, then make a pitch to that podcaster.
When it comes to promoting your book, you cannot ignore the importance of book fairs. Why? Because the audience that visits book fairs/festivals are all book readers, lovers, and seekers. You already have an audience ready to take a look at what you have to offer – now, all you have to do is impress them!
This approach is particularly effective for authors seeking to establish credibility and reach a wider audience. By strategically targeting media outlets and crafting compelling narratives, you can transform media outreach into a powerful engine for book promotion ideas and increased sales. This strategy is especially beneficial for authors launching new books or seeking to revitalize interest in existing titles. It provides valuable third-party validation and significantly expands your potential readership.
So marketing is ongoing. It includes your author platform, your book covers and descriptions and reviews, your email lists and associated funnels, your digital and physical assets like banners, ads, bookmarks, and postcards. You might refresh your marketing look and feel, periodically, and you’re always tweaking here and there, but essentially the marketing keeps on rolling along, taking in each new book within an author brand that expands and refines.
TikTok Book Promotion Ideas
Jennifer Vance is a publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.
It also means staying on top of trending challenges, sounds, and hashtags within the BookTok community. But don’t just hop on every bandwagon – authenticity is key. “Readers can smell inauthenticity from a mile away,” warns Joe. “Make sure any trend you participate in genuinely fits your brand and book.”
This recent New York Times article tells a fascinating story of an author who experienced an uptick in her book sales last summer (6 years after its publication). She came to realize that the new sales were a result of readers posting about the book on TikTok! Here’s an excerpt from the article:
