For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords. Next, we want to grow our keyword seed into a BHS Links keyword theme, comprised of many related keywords grouped together. To begin, you want to discover your “Seed Keywords” to grow your keyword theme. Anchor texts that include your brand a very strong signal to Google.
Average Time on Page
This suggests that YouTube’s approach to keyword targeting may differ from Google’s, which avoids keyword cannibalization. Bing also had it’s own version Authorship after they integrated Klout verified snapshots. Google famously introduced (and then killed) Authorship allowing people to claim content they have written. Bing also measures click-through rates from its search results pages.
Hiding Content on Mobile
- If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm.
- When you want your content to rank at the top of relevant search results, the ranking factors above are important to keep in mind.
- Announced in and given the nickname of the “Penguin Update”, it was integrated into our core ranking systems in 2016.
- Local keyword research is the process of understanding how people search for the local services you offer.
- While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor.
To help you rank as highly as possible, keep Google’s Search Quality Guidelines in mind. In most cases, Google will display the first characters of a page’s title in search results, so your title tag should fall within this range for maximum visibility. See why 1000’s of businesses have trusted HigherVisibility since 2009. In SEO, a higher CTR means that a higher percentage of people who saw your listing found it relevant enough to click on.
Ensure Mobile-Friendliness
Link building, for example, is a time-intensive and ongoing task, whereas a lot of work with reviews or local citations can be automated or outsourced, freeing you up to focus on other factors. We’ll go into the individual factors in more detail below, after looking at how trends have changed over time. It’s my hope that this won’t just give you a snapshot of what impacts rankings in 2020, but where things might be headed, too. The CTR shows in percent how many users click on the video at all when they see it in the search. The algorithm can understand, how relevant a video is for the user when the thumbnail and video title appears in search results or suggestions. In order to increase the CTR, you should think about a good title and a well-designed thumbnail.
Google views backlinks (links from other websites to yours) and local citations (mentions of your business name, address, and phone number across the web) as signals of trust and authority. The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking. I have seen cases where focusing on improving keyword rankings, backlinks, and organic traffic significantly improved a site’s SEO performance.
